So, you’re doing all the work on your own, and you want to see the products made by your own hands. Regardless of whether you’re doing it for fun, recreationally, or trying to make a living out of it, you will always benefit from promoting your work.
Let’s take a look at some of the best ways to promote your DIY craft business.
Find legit online marketplaces and start selling your goods. Not only will you draw traffic to your shop, but chances are that you’re going to make some profit as well. It’s not a secret that it is quite hard to get started with online marketplaces, but once you get things going and acquire regular customers, there’s nothing that can stop you from becoming the best craft business in your area!
While online marketplaces expose your products to thousands of people from all over the world, they do have some disadvantages. If you are trying to build up a brand and sell goods in a unique way, marketplaces might not be the best place to do so. In order to build up a successful and recognisable brand, you need to have full control over your shop and branding. However, that’s perfect for anyone who’s just looking to see how people react to their products and possibly sell a piece or two.
Local Events and Markets
No matter how far technology advances, there is never going to be a more convincing way to sell something than face to face. Meeting people and selling or simply presenting your products is extremely valuable, especially in the DIY industry.
As every piece is handmade, bonding with the creator allows customers to have a unique experience and possibly buy your stuff simply because they enjoy your company and your approach to the business. Don’t be afraid to step outside and get out of your comfort zone — what’s the worst that could happen? People are usually polite and nice to beginners during DIY events, especially if they see potential in you and your work.
Describe, Name and Portray Your Products Properly
Even at local events, you might not have all the products available for the presentation. That’s when high-quality photographs, descriptions and names of your products come into play. Obviously, the three variables are extremely important when selling your stuff online. The name and the picture are there to catch the attention of potential buyers, while the description needs to say a lot with as few words as possible.
At least two out of the three need to be spot on, but going for “five stars” is definitely recommended. Imagine catching people’s attention with outstanding images, just to disappoint them with a vague description. People tend to leave the website they have been browsing quite fast nowadays, because there is always someone else whose site has a more detailed product description.
It is almost impossible to run a business without any social media presence nowadays. You don’t have to go for advertisement campaigns, but at least create pages on the most popular social networks such as Facebook and Instagram. There are many other networks which suit different businesses, but nothing stops you from spending time and trying to acquire new customers on every single one out there.